1. Display your candles so they are neat and organized, but eye catching and creative. If your company or shop has a particular theme such as "country", add other decorative items that go with your theme.

2. Make sure your candles aren't too crowded and can all be seen fairly easily. Customers need to easily get to the candle they want to look at.

3. Make sure customers can smell the candle fragrances thru the packaging. Scent is a big selling tool! 5Elementals candle contain pure essential oils and extracts, and if they are placed in warm or very light areas for long periods of time, the oils will dissipate from the outside surface. The candles will still smell great when burned, however you may want to advise your customers to scratch a small section on the bottom and smell that.

4. Have a jar of instant coffee, a bowl of coffee beans or coffee grounds on hand for clearing the sinuses between sniffs. After smelling several fragrances in a row, it becomes difficult to distinguish between scents.

5. Have business cards and/or flyers or brochures easily accessible for customers to take, and include one in their bag when they purchase so they will have your phone number for reordering.

6. Gimmicks sometimes help, such as a "candle of the month club" or a discount punch card, coupon, buy 2 get 1 free, a small discount on when you buy in quantities of three, etc. These types of marketing strategies encourage repeat business.

7. Cater to your market: If you are in an area that is big on "country"...sell plenty of country products. If "new age" is big in your area, then highlight any new age type candles you sell. Study your customers and keep mental notes on what type of people are your top buyers. Find out why they're buying...for themselves or for gift giving? Cater to the age groups you most often see in your shop.

8. Store candles in a cool, dark, dry place. This helps to maintain the integrity of the color, fragrance and shape.

9. Remember, all 5Elementals products are hand crafted, each item is unique and individual. There will be variations in colour, texture and design. This is the true beauty of the product - no two items are the same.

10. Display product in large groups using height and colour to make an eye catching visual impact.

11. Use our guide and brochure as product information and training guides for staff. The more informed you and they are, the more you can tell the customer and this translates into increased sales. Extra copies are available at no charge.